Happy Anniversary Acme Dream Company
It’s hard to believe that on November 11th of this year we will be celebrating our 5th year in business. It has been an incredible journey. I have had the opportunity to work on some really amazing projects and have learned a great deal along the way. We have seen website design and management evolve into something much more than what it was just 5 years ago. As a result of this ever-changing landscape, we are making changes too. We are introducing a new look, philosophy, and simplified pricing.
The Old Acme Dream Company – A Web Design Boutique
When we first launched the Acme Dream Company, the mission was simple and clear. Our goal was to design visually stunning websites that were viewable on any device; mission accomplished. We set out to help small to midsized businesses make their mark by getting them to rank on the front pages of Google, Bing and Yahoo; mission accomplished. Our customers wanted a website that could be updated easily when needed, and in some cases trained on how to do so on their own; again, mission accomplished. As a Web Design Boutique, we succeeded in what we set out to do.
“A la Carte Design and Development” – The End Of An Era
In the past, once we reached our goal of design, development, and launch, we handed the website off to the client to market on their own. For some, this was done by word of mouth, social media or print collateral. Blogging was always encouraged, most didn’t have a plan in place. They knew what they wanted, and we provided that service. When an update was needed, some accomplished this on their own. Others would contact us for updates and pay an hourly fee. Our clients have been satisfied. However, for us, this is not enough. As we have grown and evolved with our clients, so has our mission and marketing philosophy.
Managed Internet Marketing – Our New Philosophy
The Acme Dream Company has moved away from the classic A la Carte model, and exclusively into Managed Internet Marketing. Our mission is to not only design and build a visually stunning website but to convert website and social media visitors to new customers. We offer 3 different Managed Website Project Packages. All packages include basic on page SEO, unlimited static page creation, edits, monthly plugin and security updates. Other packages include advanced SEO strategies, social media development, management and email marketing solutions.
Moving forward we will be including managed cloud hosting in all of our packages. As a result, our client’s customer base will enjoy a better overall user experience. Historically we assisted our clients in securing shared web hosting through outlets such as Godaddy and Bluehost. Most of my client base did not experience heavy web traffic, and both were affordable options. However, shared hosting has many downfalls. When other sites on the server succeed, everyone suffers. It was time for a change.
Acme partnered with a Cloud Hosting Management company that has key servers based all over the US. Most importantly there is one right here in Chicago, Il. I will get into the specifics in a future post.
Our new pricing models offer exciting options. Here at Acme we are very happy to offer free consultations, we love converting our inquiries into customers even more. In an effort to eliminate confusion, we eliminated custom quotes and requests for proposals (RFPs). As a result, we are able to offer our future clients 3 simple pricing options, regardless of the complexity of their project. In addition, we also offer 4 modular add-ons. These allow our clients to take advantage of others services such as logo design, email marketing and more.
Our Commitment To Customer Conversion
In conclusion, our goal is simple. We want to give our clients more. We are going to build you more than just a website. I want you to get a return on your investment, as a result, help you grow your business.